Mark Burrough Mark Burrough

From the ASX to the Concrete Block

"I never thought I'd love a concrete block – but it really is interesting." — Phil Kearns

Forbes Australia explores why Phil Kearns – former Wallaby captain, two-time World Cup winner, and CEO of ASX-listed AV Jennings – walked away from the world of public company reporting and compliance to back a regional concrete company with a genuine shot at decarbonising one of the world's dirtiest industries.

The answer started with a chance conversation on a golf course near Orange, NSW, and a technology that permanently sequesters CO₂ inside the concrete block itself – no carbon credits, no greenwashing, no compromise on cost or installation.

It's the kind of story Forbes was made for.

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